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Time to Shine: The Rise of Luis Cordova

By: Max Langmack and Kyra Vidas

Atlanta, GA, WPH Press, 1/17/19-

Luis Cordova may already be a recognizable face to many on the WPH Race 4 Eight pro handball tour, but his greatest chapter on the tour may only beginning.

This year’s R48 season started with an upheaval in the rankings. At his home courts in Atlanta, GA, Luis “Lucho” Cordova put the R48 on notice by winning the first stop of the season with wins over R48 #5 David Fink in the quarterfinals, R48 #1 Killian Carroll in the semifinals, and his brother Daniel Cordova in a dramatic final that ended with in a 15-12 tiebreaker. The win moved Luis up the crowded and deep Elite 8 rankings and catapulted him from sixth to third on the R48 Power Rankings.  

Luis followed up his first win with another deep run in the 2018 Tucson Memorial, earning an impressive and comprehensive win over former R48 #2 Emmett Peixoto in the quarterfinals before losing a close semifinal tiebreaker to Sean Lenning. In Portland, Lucho made his third straight semifinal, establishing himself as one the most in-form players on the planet.

This was more than a hot streak.  There was a change in his play, one that did not go unnoticed by his peers, though few of his fellow pros were caught by surprise.

            “Luis has simply improved at a steady pace the last few years,” remarked Killian Carroll. “He’s always been a great player and he’s maturing as a player, tweaking his bad habits and gaining some clinical serves and shots.”

            Mando Ortiz also was impressed by Luis’s recent showings, “I believe it’s his time to play top handball. He has all the tools to become number one.”

Luis has always possessed a special talent and raw athleticism. Whether it is on the handball courts of the RecreationATL (GA) Athletic Club, the fronton courts of Juarez, Mexico, or even the foosball table or pinball machines in the basement of his house, there is not an activity in which Luis does not excel. Lucho plays confidently and strongly, assured in his honed abilities. Luis possesses a competitive focus and a mental toughness that allows him to play with a determination that challenges all who compete against him. Lucho’s younger brother and R48 #3 Daniel Cordova has seen it as long as he has known his brother, “He has a mental edge over a lot of his opponents. He also puts in the work to get there. Definitely one of the most dedicated people I know.”

            Luis burst onto the Race 4 Eight pro tour as a get artist and grinder, one half of the Flying Cordovas, using long rallies and combinations of fly kills and bounce passes in order to wear down his opponents, becoming the youngest player to ever finish a R48 season inside the Elite 8 in 2012 at the age of 21. Luis relied on his grinding style to win matches, playing for long rallies, circling like a shark with incredible passes and gets before putting away his offensive opportunities with consistent kill shots. His grit, toughness, and athleticism were major elements of his style and overall handball philosophy.

            “Lucho favored an underhanded lob serve during his first six years on the tour,” said R48 veteran David Fink. The lob allowed Luis to dictate the pace of the game and anticipate his opponent’s returns. It also allowed Luis to use his quickness to his advantage. With a speed similar to a changeup in baseball and an uncanny ability to grab the wall at the right moment, Luis’s lob confused his opponents, forcing them to go to the ceiling with their off hands or play low percentage offensive shots that would enable Lucho to apply pressure from his position in the center of the court.

            Though effective, the lob serve took away Luis’s ability to serve aces and easy points. Opponents could counter the lob by going to the ceiling. This led to long, herculean rallies and turned the game into battles of attrition, as much as mental battles. Starting rallies through the ceiling increased the amount of running Luis was doing per game, and consequently, per match. His style of play would garner wins in the qualifiers and opening rounds, but often took a heavy toll on Luis’ legs later in the tournament, making it very difficult to win the final rounds against the most elite opponents the tour had to offer and to earn the ranking points needed to move into the top five on the tour.

            Luis believes that having Daniel as his sparring partner has led to his improvement, “Getting to play against Daniel is super helpful and something I think you need in order to stay on top of your game, especially in the off season. If you think about it, most of the pros have other pros to play with.”

            Daniel agrees with him, “Having a training partner who can play at the same pace as the top pros keeps you sharp.”

            With the two pros in Atlanta, the city has become a hotspot for handball over the past couple of years. The battle of the two brothers and their passion for the game has attracted players from around the country who come to the city for a chance to take on the two elite players. Luis has thrived with the support of the local handball community, who enthusiastically encourage he and Daniel their success.

            To make one’s way into the top four of the R48 “Elite 8” requires a mastery and consistency that few have ever achieved, yet Luis’s current play has made the accomplishment look easy. He now plays as less of a “get artist” and more of an offensive juggernaut, with the ability to put the ball down from anywhere on the court. Though he still uses his court awareness and athleticism to facilitate incredible gets, Luis found a higher level to his style of play. His opponents face a barrage and an onslaught of shots. His ball moves as if it were shot out of a cannon, flying around the court and caroming off the walls with a blistering pace that amazes the spectators in the gallery and befuddles even top opponents.  Luis’ firepower is on full display from anywhere on the court. He can unload this firepower with either hand from any height of his choosing. His opponents must do what they can to survive the powerful shots that await them, fending them off while being jammed or stretched to their limits in order to make returns. As Luis has progressed, he has become more aggressive, attacking his opponents the minute he enters into the service box.

            “In the past year, Lucho has developed a very effective power serve to the right,” explained Fink, “It’s earning him a lot of free points and first strike opportunities.”

            His power serve is a laser. It burns as it is released into play, sizzling through the air, all but scorching the sidewall as it clears the short line by the slimmest of margins. Luis possesses a mastery of this serve with multiple options and wrinkles. He can hit the crack with consistency but he prefers to run the ball down the wall with a natural hop that barely hovers above the floorboards. This serve attacks his opponent. Any delay or hesitation leads to an ace when it double bounces the back wall or a quick point off a weak return.

 Lucho has also been more aggressive with his kill shots, using the corners to his advantage with a powerful swing that sends the ball across the floor in front of his opponents like a mouse. Lucho has opened up his arsenal, using the corner kill as a return of serve and a rally ender. It makes him unpredictable, forcing his rivals to anticipate both offensive and defensive options in a split second.

Lucho’s strategy and shot selection is not the only aspect of his game that has changed. Luis has also dedicated more time preparing himself for the grind of the R48 tour. When asked about his training, Lucho replied, “We train at the gym a lot more. We do weights two or three times a week and a sort of CrossFit workout the other days. That makes me a lot stronger and better conditioned.”

Daniel, serving as his sparring and workout partner, added that this has been a big part of their success, “This was the first time that we actually did any sort of serious training outside the court and we can clearly see the benefits. It really took Lucho from a top 8 player to a top 4 player.”

Their dedication has expanded outside the gym, though Luis’ roles as a husband, father, and employee for e4 Design keeps him busy. Luis quipped with a smile, “We don’t meal prep at all but we try to eat decent. Decent for me is not eating a cheeseburger every day. I only do it every two days now.”

The off the court routine has factored into Luis’s play in a big way. Fink remarked that, “Luis has put on muscle. He’s hitting the ball harder and maintaining his power and fitness throughout long matches and tournaments.”

The increase in power has played to Luis’s strengths in handball. Playing at such an intense rate and speed on a consistent basis has forced errors from his opposition. Only with the incredible power he possesses are his serves down the right possible. It has also allowed him to push his opponents deeper in the court during rallies, leaving him in better control of the court, while his opponents are forced to dig from the back corners of the court.

After so many years of grinding on the R48 tour, Luis is also getting some draws that are playing to his style. Carroll pointed out that, “Luis was unlucky and got some tough draws the past couple of years. He still took down Robbie McCarthy and made it to a Player’s Championship final in Salt Lake City (2017). He also went toe to toe with Paul Brady very early on at the World Championships (2018).”

With the improvement Luis has made in the past few years, many of the insiders on the pro tour believe he will continue to grow as a player. R48 #1 Carroll believes that Luis will continue to improve.

Ortiz seconded the sentiment, “I’ve been following Luis and Daniel since their junior days. They have worked hard to get where they are.”

Daniel also believes Luis will continue to grow as a player, “Our competitive nature is what I think has helped him. We always want to be better than each other, so we just keep pushing ourselves to new levels.”

With the second half of the 2018-2019 R48 season set to kickoff in Montana in late January, there will inevitably be more drama and developments to the story of Luis Cordova’s rise to the top of pro handball. The verdict on Luis remains clear: this is his time to shine and the potential of his play only continues to grow.

-WPH correspondents Kyra “K3” Vidas, Max “TGG” Langmack with WPH SR Reporter David Fink

 

 

DV: David Vincent formed the World Players of Handball in 2005 and ushered live handball viewing into our living rooms for the first time. Since its inception, the World Players of Handball has broadcast over 1,500 matches live. Dave Vincent serves as the lead play-by-play announcer for virtually all matches, combining his unique perspective and personality with a lifetime of handball experience. DV brings 25 years of broadcast radio experience (in Oregon and California) to World Players of Handball & ESPN broadcasts and provides professionalism and wit to the amazing game of handball. DV also serves as the Executive Director of the World Player of Handball at the WPH headquarters in Tucson, AZ, working daily to grow the game of handball through innovation.
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